With Surface, Microsoft has finally figured out how important it is to control the hardware platform. Apple was the first company that successfully make the personal computer a consumer device. Apple owns every aspect of their design. That has been the key to their success. My MacBook Pro is one of the best laptops that I have run windows on. why? because the quality of the hardware and the quality of the driver packages is better than anything available in the PC laptop market because Apple controls every aspect of the design. While Microsoft has historically had to negotiate with their vendors, Apple just worked through the problem internally.
Will Surface succeed? time will tell. Microsoft has to get rid of their current CEO, but that’s a topic for another post.
For nearly ten years, Apple has had a lock on hardware, creating gorgeous aluminum-and-round-edged devices that impressed techies and average users alike. Apple excelled at crafting dependable software that worked with – and only with – their devices. And in quick succession, Cupertino pushed out the iPod, iPod touch, iPhone, and iPad – each one not so much inventing a field as re-imagining it, tying it into Apple’s expanding, if heavily curated, ecosystem of music, TV, movies and apps.
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