Microsoft Surface

With Surface, Microsoft has finally figured out how important it is to control the hardware platform. Apple was the first company that successfully make the personal computer a consumer device. Apple owns every aspect of their design. That has been the key to their success. My MacBook Pro is one of the best laptops that I have run windows on. why? because the quality of the hardware and the quality of the driver packages is better than anything available in the PC laptop market because Apple controls every aspect of the design. While Microsoft has historically had to negotiate with their vendors, Apple just worked through the problem internally.
Will Surface succeed? time will tell. Microsoft has to get rid of their current CEO, but that’s a topic for another post.

Originally posted on Silicon Spatula:

For years, Microsoft was regarded as the elephant in the computer room.  It was big, it was boring, and it was impossible to go one conversation without begrudgingly mentioning the computer behemoth.  But now, with the meteoric rise of Apple, things look a little different – and possibly more favorable, for the world’s largest software company and its decisive push into hardware.
For nearly ten years, Apple has had a lock on hardware, creating gorgeous aluminum-and-round-edged devices that impressed techies and average users alike. Apple excelled at crafting dependable software that worked with – and only with – their devices.  And in quick succession, Cupertino pushed out the iPod, iPod touch, iPhone, and iPad – each one not so much inventing a field as re-imagining it, tying it into Apple’s expanding, if heavily curated, ecosystem of music, TV, movies and apps.

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